Email Marketing: Things You Need to Do Before Starting Your Email Marketing Campaign

 Email Marketing: Things You Need to Do Before Starting Your Email Marketing Campaign

Building a successful email campaign takes time. You write high-quality email content as required and want to make sure your target audience reads it. It doesn’t matter how much effort you put in. All your best efforts go to waste when you aren’t getting the expected results. If your emails go to the spam folder, your target audience will not hear your message.

Here is what you will need to do to resolve the problem.

Focus on improving deliverability. That will ensure your emails will go to the sender’s inbox and not the spam folder. The trick here is to sufficiently warm up your email address before you send cold emails to your prospects. If all these sound interesting, let’s explore this topic further.

What Is Email Warm-Up?

Email warm-up is a process of gradually increasing the volume of sending emails from a new email address. By doing so, email service providers and internet service providers can develop the trust that you are not spamming your sender’s inbox. If your email goes to the spam folder, it is most likely to not be opened at all and may even be deleted.

For a business, sending cold emails regularly is a crucial part of its outreach campaign. Through email warm-up, you can be assured that your efforts are not wasted. Ideally, you should begin the email warm-up process at least several weeks before starting with it and keep doing so as long as you use that email for this purpose.

What Is Its Importance?

It helps build trust as you would be sending plenty of cold emails as a part of your business outreach strategy. When your email address has good deliverability, ie: the likelihood of your email going to the sender’s inbox, your outreach strategy gets a head start. Since there are many fraudulent entities, there are several steps you need to take to build a good reputation. One of them is email warm-up. While the process might seem tedious and slow, it is vital to work on it because it helps to avoid other problems later like your messages being greylisted, throttled, or blocked.

It has 2 components: Domain warm-up and IP warm-up. Both are important to make your email address seem genuine enough to be used for sending a large number of emails.

What Benefits Will I Be Getting?

You will be sending a large number of emails for lead generation. Thus, you would want your prospects to read your email and respond positively to them. Your email will need to reach their inbox However problems arise if you are a new email address. It is likely to be classified as a spammer when suddenly you are beginning to start sending many emails. The email warm-up process can prevent that from happening.

Improves Email Deliverability

With email warm-up, your email will get more likely to go to the sender’s inbox. If your email is a new one, you will need to first warm it up.

Improves Sender Reputation

Your reputation as a sender improves as a result of following the email warm-up process.

Higher Open Rate

When your emails reach the inbox of the sender, they are likely to open it. Thus it can help to boost your open rate.

Helps You Stay Ahead of the Competition

When your emails get read by your target audience, they are likely to engage with your business. This is likely to translate into more business.

How to Warm-Up Your Email Account?

There are several things you can do.

Email Account Authentication :

When your email account is authenticated, it is an assurance that it isn’t a phishing or scam email. It is a way of validating that the email has come from the owner. There are 3 components to it :

Sender Policy Framework (SPF) :

It compares the IP address of the sender of the email. Then, it checks it with a list of authorized IP addresses that have been permitted by the domain administrators to send emails from that domain.

Domain Keys Identified Mail (DKIM) :

This helps the receiver to know that the email that was sent from a particular domain has been authorized by that domain owner. It helps find if the sender’s address has been forged by malicious parties for email spoofing.

Domain-Based Message Authentication Reporting and Conformance (DMARC) :

It requires both SPF and DKIM. It is additional security to prevent the domain to be used for fraudulent and malicious intentions such as spoofing or phishing.

Once all 3 parts get implemented, your email message is less likely to be categorized as spam.

Dedicated IP Address :

When you use a dedicated IP address, it is less likely that others could use your IP address for malicious purposes.

Create Quality Content :

Work on creating engaging and high-quality content so that your audience feels interested enough to engage with your business.

Personalize your email message and subject line.

Avoid using words that are more likely to send the email to the spam folder

Maintain a Reasonable Gap Between Emails :

Don’t start sending a large number of emails all at once, particularly if you have just opened an email account. Your email address likely gets flagged to be spam. Begin with sending a smaller number of emails and slowly you can send more emails. Also, it is best to maintain some time gap between sending the emails as that will seem like the sender has manually sent them.

Build Up on Conversations :

Once you email a particular sender, maintain conversations with them. It shows that your email account is genuine and trustworthy.

Regular Check Your Email Lists :

To prevent a large number of your sent emails from getting bounced, you need to keep checking up on your email lists. Remove any email addresses that don’t respond after several attempts. If possible, use a data validation tool to verify email addresses and flag addresses which can increase your bounce rate.

Use a Reliable Warm-Up Tool :

If you wish to avoid spending a large amount of time on repetitive tasks such as sending and replying to emails, an automated warm-up tool is for you.

Conclusion :

Email warm-up is a continuous process for ensuring your outreach campaign provides the outcome you desire, ie: an increase in your business. Otherwise, all your efforts will be worthless and achieve nothing for your business.

InboxIgniter – AI-driven Mailbox Warming Tool

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